03Content production systems
Erickson Coaching International
Build the system. Then scale the work.
A digital learning platform needed consistent content and a production process that people could repeat. I built the standards, templates and handoff around the work itself.
- for repeat-format production
- >5h → ~10m
- assets reworked through the system
- 200+
- annual learners served by the platform
- 10,000+
01The problem
Repeated production tasks consumed time that could be removed through consistent structure. The solution also needed to be usable by non-technical leadership after the engagement ended.
02My contribution
- Standardised naming conventions, file architecture and export specifications.
- Created reusable templates as part of a single production system.
- Reworked more than 200 assets through that system.
- Wrote implementation guides and ran live walkthroughs so leadership could operate and update it independently.
03The result
Repeat-format production went from more than five hours to about ten minutes. The platform gained a consistent production workflow and practical documentation for ongoing use.
04The principle
The handoff is part of the build. A system earns its value when the next person can run it without needing its creator beside them.
The connected workflow
From one stage to the next.
01Define the structure
Standardise naming conventions, file architecture and export specifications.
02Create templates
Create reusable templates as part of a single production system.
03Rework the assets
Rework more than 200 assets through that system.
04Train & hand over
Write implementation guides and run live walkthroughs for leadership.
Production times are approximate and apply to repeat-format work, not all content creation. Learner reach describes the platform’s audience, not a growth result caused by this project.