03Content production systems
Erickson Coaching International
A repeatable workflow for learning content.
I created reusable templates, file standards and export specifications for a digital learning platform serving 10,000+ annual learners. I reworked more than 200 assets and documented the process so leadership could run and update it independently.
- for repeat-format production
- >5h → ~10m
- assets reworked through the system
- 200+
- annual learners served by the platform
- 10,000+
01The cost of repeated work
Repeat-format content took hours to produce. The work needed consistent files, templates and export settings, plus a process non-technical leadership could use after the contract ended.
02Templates and standards
- Standardised naming conventions, file architecture and export specifications.
- Created reusable templates as part of a single production system.
- Reworked more than 200 assets through that system.
- Wrote implementation guides and ran live walkthroughs so leadership could operate and update it independently.
03Faster repeat-format production
Repeat-format production went from more than five hours to about ten minutes. The platform gained a consistent production workflow and practical documentation for ongoing use.
04Handoff and ongoing use
The handoff needed to cover ongoing use as well as initial setup. I wrote implementation guides and ran live walkthroughs so leadership could operate and update the workflow independently.
The connected workflow
From one stage to the next.
01Define the structure
Standardise naming conventions, file architecture and export specifications.
02Create templates
Create reusable templates as part of a single production system.
03Rework the assets
Rework more than 200 assets through that system.
04Train & hand over
Write implementation guides and run live walkthroughs for leadership.
Production times are approximate and apply to repeat-format work, not all content creation. Learner reach describes the platform’s audience, not a growth result caused by this project.
